Free tool
Open House Cost Per Lead Calculator
Work out what one named open house visitor really costs once your own time is priced in.
Free tool, no sign up
Open House Follow Up Time Calculator
See how many hours a month your open house follow up costs before anything is automated.
Follow up feels small in the moment and enormous by the end of a month. Six minutes to write a decent message to a visitor who liked the backyard, log it, and set a reminder does not sound like work until you multiply it by fourteen groups, three touches each, and six opens in a month.
Add the seller recaps on top. Assembling traffic counts, feedback lines, and the represented versus unrepresented split into an update the seller will actually read takes real time after a long Sunday. This calculator puts the whole load in hours per month, then shows what comes back when the sign in handles most of the sending for you.
Your result
Follow up hours per month
27.7
All buyer touches plus one seller recap for every open you host.
Hours the sign in handles
19.4
Messages and recaps that go out without you writing them.
Hours still on you
8.3
The calls and replies that still need a human agent.
Hosting shifts returned
4.3
How many four and a half hour open house shifts those hours equal.
The hours that come back are usually spent on the visitors who replied, which is where the actual commission lives.
The Wednesday problem
Follow up rarely fails on Sunday night. It fails on Wednesday, when an inspection response, a lender question, and a listing presentation all land before lunch and the twelve people who walked through on Sunday quietly slide down the list.
That is why the first touch matters more than the other two combined. A message that reaches a visitor within hours of their walk through, naming the house they actually stood in, gets replies that a Wednesday catch up never will. Automating that single message changes the shape of your week more than any amount of discipline.
Do not automate the reply
The hours left on you in this calculation are the important ones. When a visitor writes back asking about the roof age, the flood zone, or whether the sellers would consider a rent back, that conversation is yours and should never sound automated.
The right split for a solo agent is machine sending and human answering. The sequence opens the door and keeps your name attached to the address, and you take over the moment somebody responds. Set the number in the automation box to what you are genuinely willing to hand over, not to a hundred.
Questions about this calculator
Is six minutes per follow up realistic?
For a message written properly it is close. A generic blast takes less and earns nothing. If you are pulling up the listing, referencing what the visitor said about the kitchen, and logging the touch, six to eight minutes is normal and honest.
Should broker opens count in this calculation?
Include them if you follow up with the agents who attend, since that outreach takes real time and belongs in the total. If you treat a broker open purely as a feedback exercise for the seller, count only the recap minutes and set the visitor follow up touches lower.
What automation share is realistic?
Most solo agents land between sixty and eighty percent. The scheduled buyer touches and the seller traffic recap automate well. Live conversations, price discussions, and anything a visitor asks after replying stay with you, and should.
More free tools and working documents
Working document
The Open House Lead Capture Checklist
Everything a solo host has to do to leave a Sunday open house with named visitors, a fed seller, and follow up already moving.
That number moves when the door table does
Whatever this calculator just said about your opens, the lever is the twenty seconds between hello and a name on the screen. Book a demo and we will run your same figures again with every group signed in and the follow up leaving on its own after lockup. You will see which line moves and by how much before you spend another Saturday in an entry hall.